You might have known it before by its nicknames: Goliath, Brobdingnag, the Colossus, etc. But now you’ve got a model number and price tag for Panasonic’s 103-inch behemoth; call it the TH-103PZ600, and expect it out September first for a princely Â¥6,000,000. Yes, that’s over £27,000 (which is what all plasmas used to cost but a few years ago, if you recall).

Oh, and not that you’d care but Panny’s also launching their 65-inch TH-65PZ600, 58-inch TH-58PZ600, and 50-inch TH-50PZ600 sets on the same date for significantly less (they top out at about $8,500 US). But really once you’ve seen the gaze of a 103-inch television, there’s no way you can go back. Which is precisely why if you don’t have the means, like us, you should never lay eyes on one; and if you do have the means, well, don’t be bummed out when during CES 2007 Panny, LG, and Samsung all announce their own 104-inch set.